Recently I went to a ‘new-to-me’ eatery in Leeds to celebrate my daughter being offered a place at Leeds City College in September, RED’S. Before I’d even had my food delivered I knew I was in for a treat … why … because their branding was so strong; they had got it spot on!
I even pulled one of the lovely waitresses to one side and asked her to pass my comments on to the two owners and then accosted (in a friendly manner of course) another member of staff thinking he was the owner! I apologised but also asked him to pass on the much deserved praise.
And when the food arrived I was not disappointed in the slightest ….although I couldn’t go too regularly, not good for the waistline with those generous portions! I should have known as my hubby said that he thought that Adam Richman (Man V Food) had paid RED’S a visit but I’m not sure how true that statement is.
This got me thinking about how important branding is and how so many people get it wrong and dilute the strength of their brand by straying and not remaining true. One of my makers who is so spot on that we love here at Heart Gallery is Andy Poplar and this is why … just received today from him: